Virtual World News: Games and Ad Entrepreneurs Launch New Strategic Consulting Firm, Worlds and Games LLC

Posted by admin on September 19th, 2008

SAN FRANCISCO – (Business Wire) Video game and advertising serial entrepreneurs today announced the public launch of a new strategy and services firm, Worlds and Games LLC. The company, which has been operating in stealth mode since the Spring, will empower leading entertainment and product brands to connect with highly engaged audiences in video games, virtual worlds, social media and casual games.

The company has signed their first four clients and is currently building 2 branded virtual worlds in the US and Asia. The company today announced the Worlds and Games Partner Program and the company invites vendors and service providers who want to collaborate on future projects to contact them.

The company’s founding partners, Mark Friedler and Karim Sanjabi, are game industry experts with deep relationships in all aspects of the games and advertising industries. Mark Friedler was founder of technology and advertising firms VCast and Gigex. His most recent firm, GameDaily, was acquired by Time Warner’s AOL in 2006. Karim Sanjabi founded an early internet design company before starting leading digital marketing company, Freestyle Interactive. Karim led work for clients including Microsoft, Nike, Electronic Arts and Showtime Networks. Freestyle was acquired in 2003 by UK Aegis Group PLC.

“If you dig in and look at audience grown and attention in the intersection of gaming, virtual worlds and social media, it’s very exciting, and a very under-served area. We bring our experience to the table to craft unique marketing programs across all these innovative and emerging platforms,” said Karim Sanjabi.

“We have hands on experience on building and monetizing top entertainment experiences,” said Mark Friedler. “Our clients come to us to quickly execute their goals in online entertainment media and we help them build experiences more quickly and efficiently than most can do solely with their internal groups.”

Worlds and Games LLC professional services team, product developers and media experts can quickly translate a brand’s vision and strategies into execution. For more information please contact info@worldsandgames.com.

for Worlds and Games LLC
Karen Blondell, 310-325-6405
kblondell@sbcglobal.net

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